Has the evolution from “Dry January” to “Damp January” potentially paved the way for a longer-lasting “Sober Curious” lifestyle for younger generations? According to our study “Beyond the Buzz: Defining the Sober Curious Movement,” there is a notable trend that Gen Z...
Level up your decision-making in your industry with research-backed intelligence to propel you forward.
Beyond the Buzz: Defining the Sober Curious Movement
Have you noticed your friend, nephew, or spouse ordering a mocktail or picking up an alcohol-free canned beverage...
U.S Residents Continue to Experience Economic Downturn
Every month, we conduct a survey of U.S. residents to explore their views on the economy, finances, and the...
How Are U.S. Residents Managing Their Finances?
Every month, we conduct a survey of U.S. residents to explore their views on the economy, finances, and the...
U.S. Residents Still Pessimistic About the Economy Despite Improvements
The Leger Economic Confidence January 2024 report offers a crucial perspective on the economic sentiments of U.S....
Economic Instability Continues
Every month, we conduct a survey of North Americans to explore their views on the...
How to Get Buy-In for DTC Marketing in MedTech
In the highly competitive healthcare space, having effective DTC marketing strategies in...
U.S. Consumers Continue to Experience Economic Uncertainty
Every month, we conduct a survey to explore North Americans' views on the economy,...
Get the latest in your inbox
Stay up to date on cutting-edge research, news, intelligence, and more.