The Curve

Our goal is to share with you some learning/ideas (mostly about marketing research, but if we uncover some really great business or life guidance that we think might be of interest, we’ll share that too). Please feel free to share with us as well… we’re always interested in new insights!

Product Development, Product Testing, Concept to test

Using IHUTs as Part of Your Research Plan

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Product Development, Product Testing, Concept to test

How to write a concept to test

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