The Curve

Our goal is to share with you some learning/ideas (mostly about marketing research, but if we uncover some really great business or life guidance that we think might be of interest, we’ll share that too). Please feel free to share with us as well… we’re always interested in new insights!

Inflation is Impacting Consumer Attitudes in Q4, but Opportunities Remain

Consumer Sentiment

Inflation is Impacting Consumer Attitudes in Q4, but Opportunities Remain

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Rethinking Retirement: Why 18-40 Year Olds Are Changing Their Financial Plans

Consumer Sentiment

Rethinking Retirement: Why 18-40 Year Olds Are Changing Their Financial Plans

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6 Qualities Gen Z Wants from Brands on Social Media

Market Research, Consumer Sentiment

6 Qualities Gen Z Wants from Brands on Social Media

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Understanding Gen X: Characteristics, Beliefs, & Marketing Strategies

Market Research, Consumer Sentiment

Understanding Gen X: Characteristics, Beliefs, & Marketing Strategies

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Why Brands Need to Know about Purpose-Driven Luxury

Luxury, Consumer Sentiment

Why Brands Need to Know about Purpose-Driven Luxury

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Leaving the Nest: Second Quarter Consumer Sentiment 2022

Consumer Sentiment

Leaving the Nest: Second Quarter Consumer Sentiment 2022

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Bound to Be Better: First Quarter Consumer Sentiment 2022

Consumer Sentiment

Bound to Be Better: First Quarter Consumer Sentiment 2022

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Emerging from the Pandemic- Understanding 2022 Consumer Behavior

Consumer Sentiment

Emerging from the Pandemic- Understanding 2022 Consumer Behavior

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Optimism and opportunities emerge in our March Consumer Sentiment Tracking Study

Market Research, Consumer Sentiment

Optimism and opportunities emerge in our March Consumer Sentiment Tracking Study

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